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网站简介:Yandex is Russia’s largest internet company, whose websites attract a workday audience of more than 11 million users (as of the start of 2009) from Russia, Ukraine and other countries. Our major goal.
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About Yandex
Yandex is Russia’s largest internet company, whose websites attract a workday audience of more than 11 million users (as of the start of 2009) fro m Russia, Ukraine and other countries.
Our major goal is to give answers to users’ questions. Questions can be explicit or implicit. Explicit questions are typed right in Yandex’s search box and return answers to users in the form of search results. To answer implicit questions like “what is the weather like today”, “is there anything important going on now”, “can I drive downtown without traffic jams” Yandex offers its users specialized information services.
Yandex today
Yandex is Russia’s largest internet company, whose websites attract a workday audience of more than 11 million users (as of the start of 2009) fro m Russia, Ukraine and other countries.
1. What Yandex Does
Give answers
Our major goal is to give answers to users’ questions.
Questions can be explicit or implicit. Explicit questions are typed right in Yandex’s search box and return answers to users in the form of search results. To answer implicit questions like “what is the weather like today”, “is there anything important going on now”, “can I drive downtown without traffic jams” Yandex offers its users specialized information services.
World-class technology
Russia is one of the few countries with homegrown world-class internet technologies. Besides Russia, local search engines lead in the US, China, South Korea and the Czech Republic.
Among the technologies developed by Yandex, many are pioneers in their niches. Yandex was the first to use Russian language morphology in information search (even before the internet came to Russia) and the first to launch parallel search (simultaneous search in multiple sets of information). Since 2002, clients of the Yandex.Mail service have been protected by Spamooborona – the first Russian internet anti-spam technology implemented in a mass online service, attracting a million-strong audience. The Yandex.News service uses a proprietary fact extraction technology to perform citation search and to form “press-portraits”. Yandex was also the first to introduce a system of text-based advertising in Russia.
Mass services
To answer users’ questions, Yandex offers services for the mass Russian-speaking audience. Yandex search is the leader in Russia. About 80% of the Runet audience use the Yandex search engine, according to TNS Gallup and comScore. In addition, many other Yandex services hold leading positions in the market. Niche leaders are: Yandex.Market, Yandex.Maps, blog search, the web hosting service Narod.ru, and Yandex.Traffic. The Yandex.Money service, Yandex email, and Yandex.News are among the largest in their respective categories.
Aggregate, not produce, content
Yandex does not produce content, but creates technology for searching and structuring information that already exists. The Yandex.News service, for instance, does not have an editorial board or a personal opinion; instead, it offers its users the zeitgeist of the day based on news automatically aggregated fro m thousands of sources. And the Yandex.Market service provides its customers with information on millions of products and services available online without introducing its own notion of what a good or a bad purchase is.
2. Philosophy
Services for people
Yandex creates services, first and foremost, for the millions of users of the Russian Internet. When developing a service the Yandex team focuses primarily on user characteristics, and only then considers the potential for monetization.
The internal rule of thumb is: if a product is good enough and well-liked by people, it will monetize itself. Yandex’s monetization model always takes into account user interests and never gets in the way of the user experience. Yandex has never used advertising that interferes with the functionality offered on any of its services, such as pop-up or pop-under ads. A large majority of the company’s revenues are fro m text-based advertising directly related user interests.
Mirror of the Internet
Yandex structures and aggregates user-relevant content that already exists online or offline and delivers it in search results without affecting its characteristics or quality.
Pure hosting
Some of the features offered by the company are designed to give users an opportunity to store their files and share them on Yandex (websites, photographs, etc). Although users are solely responsible for their content, Yandex reserves the right to determine its policy for hosting user content on its services. Yandex’s user agreement does not allow violation of law and prohibits harmful activities damaging to the online environment (such as spamming or spreading viruses).
Limited rights for anonymous content.
Publicly available user generated content (UGC) can often be published anonymously, and it may turn out that this content violates the law, infringes a copyright, or commits libel against third parties. In such cases, Yandex is guided by its policy on content published on its pages (i.e. a website on Narod.ru or a video file on Yandex.Video). As soon as the apparently illegal content has been reported, Yandex immediately blocks access to this content (this happens, for example, with instances of child pornography or calls for violence). If content hosted on Yandex’s servers is reported as being of a destructive or offensive nature, but its unlawfulness is not apparent (for instance, content reported as libelous), the owner of this content has two options: either to accept the claim and remove the content, or stop being anonymous, that is, provide their contact information. If the author does neither of these, Yandex blocks this content.
Mutually beneficial partnership and non-competition
Yandex does not produce original content, but gives answers to users’ questions using content created by its partners. Yandex aggregates and structures content on the basis of non-competitive partner agreements with the owners of this content. The company’s content-aggregating services are based on mutual advantage – Yandex structures information and creates useful services for users, partners get traffic and money. For instance, gathering a wealth of information on products available online, instead of starting an online shop of its own, Yandex redirects interested customers to partner shops.
3. Team
The Yandex team counts more than fifteen hundred people in different cities and countries. One of the documents that our new employees read first when they start with the company is “The Charter”, which begins with:
Peaceful coexistence
"Yandex is a very open company. Independent thinking, open exchange of opinions and attention to alternative points of view are strongly encouraged. Being a team player is prerequisite for all Yandex employees. Team means everyone working within the company, not only immediate colleagues. It is us together who make the Yandex loved by web users, respected by partners and clients.
People in different departments often see the same problem fro m different angles – this is exactly what makes Yandex develop successfully. That is why it is important to be tolerant and considerate of others’ opinion. Make an a priori allowance that a conflicting opinion is no less valid than yours."
Yandex’s major asset is its team of top notch specialists. Yandex looks out for professionals and assists in their growth by running regular specialist competitions and supporting the School of Data Analysis, founded by the company to offer free tuition for students with the goal to cultivate specialists in data analysis and information extraction fro m the internet, to conduct fundamental research in this field and to provide talent for Yandex’s applied projects.
Yandex is among the largest high-tech companies in Russia in terms of the number of engineers it hires. Currently, Yandex has branches in Russia (Moscow, Saint Petersburg, Ekaterinburg), Ukraine (Kiev, Odessa, Simferopol) and in the US (Burlington, CA).
4. Infrastructure
Yandex's server infrastructure is the largest in Russia. The company has a number of its own data centers interconnected by the company’s own fiber links.
To facilitate fast, low-cost internet access for its users, Yandex is developing the Local Network program. The company’s networking equipment is set up in every federal district in Russia. Yandex also has presences at Internet Exchange Points in Frankfurt and in Ukraine.
5. Business
Yandex derives most of its revenues fro m text-based advertising. Yandex.Direct is the first and largest automated, auction-based system for the placement of text-based advertising in Russia. Every day, it delivers ads to more than 10 million users. There are more than 60,000 advertisers on Yandex.Direct. Yandex places advertising on its own websites, and also delivers text-based ads to the thousands of third-party websites that comprise the Yandex Advertising Network (YAN).
Yandex Search Software Products
Yandex offers a broad range of services that are free to our users and that enable them to find relevant and objective information quickly and easily and to communicate and connect over the internet. The table below provides an overview of the principal services we currently offer to our users:
Yandex.Server
Our server application for indexing and searching files in various popular formats on web servers, local networks and database management systems.
Yandex.Bar
Our specialized toolbar for the user’s browser, offering features such as fast and convenient search and access to personalized Yandex services. Yandex.Bar was installed more than 300,000 times per month in the first quarter of 2008.
Yandex.Desktop Search
Our desktop application for indexing and searching files on a personal computer and on local networks, enabling full-text search of various file types, such as Microsoft Word and Adobe Acrobat as well as the most popular email programs in Russia.
Spamooborona
Our server-side spam filtering solution designed for corporate users and internet service providers. As with Yandex.Mail, our software for servers performs comprehensive analyses of thousands of e-mail properties, measuring their significance, and ensuring precise filtering.
Ya.Online
Our online notification service, which alerts a user on his or her desktop when a new message has been delivered to his or her Yandex.Mail account.
History of Yandex
The history of Yandex dates back to 1990, when Arcadia Inc., which later became CompTek, initially developed two informational search systems: the International Classifier of Inventions and the Goods and Services Classifier. These systems provided the foundation for Yandex’s technology.
In 1993, the founders of CompTek created Yandex as a search mechanism for the Russian language. Some of our portal’s users have speculated on the etymological origins of the word. One of the more imaginative theories suggested a correlation of “Yan” to the white and “sunny” half of the Yin-Yang symbol. To put the rumors to rest on the meaning of the name, the two founders, Arkady Volozh and Ilya Segalovich, coined the term “Yandex” as an acronym for the phrase “Yet Another Indexer.”
From 1993 to 1994, Yandex’s developers collaborated with the Russian Academy of Sciences to enhance the system’s linguistic capabilities, tailoring it to the Russian language. As an “inflective” language, Russian uses numerous word variations to reflect grammatical purpose and meaning. A key technological advantage of Yandex is that it automatically searches all possible forms of a given word, making each search more accurate.
Another important feature of Yandex’s search technology is morphology hypotheses building, that takes into account the distance between the searched words within sentences and paragraphs. Furthermore, Yandex.ru indexes and searches documents in the major Cyrillic languages — Russian, Ukrainian and Belorussian — as well as in English, French, and German that might be of interest to the Russian-speaking audience
From 1997 to 2007, the size of the Russian language portion of the Internet grew fro m a mere four gigabytes to approximately 28 thousand gigabytes. The Yandex search technology has kept up without missing a beat, with average search times measuring fractions of a second.
Yandex has also spearheaded the introduction of contextual advertisements on the Russian Internet, and placed the first contextual banner on Yandex.ru in 1998.
Amid these technological developments, the founders of CompTek formally established Yandex as a standalone company in 2000. Ru-Net Holdings, an affiliate of Baring Vostok Capital Partners, invested $5.3 million in the new company. Some CompTek shareholders together with Ru-Net Holdings became shareholders of the newly created company. Arkady Volozh left his position of CEO at CompTek to become the CEO of Yandex and remains in that position today.
In April 2000, Yandex television advertising campaign debuted with the first commercial ever for an Internet company on Russian TV.
Yandex was one of the first search engines to use it’s search technology in so-called “parallel data array.” In 2000, the site introduced its News and Shopping search capabilities, and today has expanded to offer a wide variety of specialized, parallel search capabilities for news, maps, merchandise, local addresses, blogs and images.
The News search features the proprietary Facts Extraction technology, which streamlines search results and provides additional related information. Yandex developed this technology to enable algorithmic grouping of news stories by subject. It also automatically generates “Press portraits” — biographical data about the people covered in the news stories. Press portraits typically include a person’s birth date and place, occupation (former and current), and any public statements quoted in the mass media. Yandex.News also uses Yandex.Maps to show the location of a particular news event.
Yandex’s “Clean Mail” principle of email service, which was introduced in 2004, boasts email free of spam and viruses. Yandex.Mail currently offers unlimited storage space for users and lets them disable advertisements in their mailboxes. All incoming and outgoing mail is checked by antiviral software, and Yandex.Mail also uses the proprietary spam-protection software Spamooborona?. Every day, Spamooborona protects the mailboxes of hundreds of thousands of Yandex.Mail users, filtering out approximately 95 percent of junk email. After Spamooborona proved to be an effective solution to guard against spam, Yandex developed and marketed a commercial version of the software, which was put on the market in 2005. Since that time, hundreds of companies adopted Spamooborona to keep their email clean of spam.
In addition to Yandex.ru portal, Yandex’s search functionality can be used on other websites and on personal computers. Yandex.Server is a search solution for web servers, and Yandesk is an application for indexing and searching for local and network files on a personal computer and on the local network.
Yandex’s services are algorithm driven and highly automated. They allow our users to do many things by themselves, fro m simple things like increasing the storage space of a mail box, to complex tasks like starting and monitoring advertising campaigns or paying for goods, services and utilities using our online payment system.
While the level of automation is high, Yandex does offer human support to current and potential users of all its services. There are special support teams at Yandex always ready to solve a problem or to give advice. Since 2004, Yandex has arranged seminars to educate existing and potential advertisers about the advertising technologies of Yandex in many cities across Russia and Ukraine.
Yandex is proud of its strong support for core sciences and mathematics related to development of the Internet. In 2004, Yandex established its first grant program. More then 500 academics contributed their research papers for consideration. In 2006, eight college researchers fro m Russia, Finland and Ukraine were granted awards. The winning submissions are available to the public online.
Today, for many Russian-speaking people, the word ‘Yandex’ has become synonymous with the word ‘Internet.’ Indeed, a commonly heard answer to questions is “Why are you asking me? Ask Yandex.” Yandex has begun to transform society with a daily audience that has reached eight million visitors and continues to grow.

Яндекс
yandex.ru
Поиск информации в интернете с учетом русской морфологии, возможность регионального уточнения. Параллельный поиск по новостям, картинкам, товарам, блогам, адресам организаций.
Frequently Asked Questions about Yandex
Q: What is Yandex.ru?
A: Yandex is a leading Internet portal in Russia.
Q: What does "Yandex" mean?
A: Historically, "Yandex" is an acronym for "Yet Another indexer". The users suggested various versions of the word’s etymology. One of the exotic versions is that "Yan" syllable comes fro m the name of the white, "sunny" side of the Ying-Yang sign.
Q: When was Yandex created?
A: Yandex was created in 1993 as a department developing search technologies in CompTek International, a network and telecom equipment distributor in Russia . Four years later, in 1997 the Yandex web search service was launched and in 2000, Yandex became a standalone company.
Q: When was Yandex incorporated?
A: Yandex was incorporated in 2000.
Q: Where is Yandex located?
A: Along with its headquarters in Moscow, Yandex has development offices in Saint-Petersburg, Ekaterinburg (Russia), Kiev and Simferopol (Ukraine), and a sales office in Odessa (Ukraine). There are also offices of Yandex.Money located in Saint Petersburg and in Moscow. In 2008, Yandex introduced Yandex Labs, its new U.S. technology and business development facility in Burlingame (California, USA).
Q: How many employees does Yandex have?
A: The company currently has in excess of 1500 employees.
Q: What are Yandex advertising solutions?
A: To read about Yandex advertising opportunities, please refer here.
Q: When is Yandex’s year-end?
A: Yandex’s fiscal year end is December 31.
Q: Who is Yandex's independent auditor?
A: Yandex has been audited by Delloite&Touche since 2000.
Q: Who are the company's competitors?
A: Currently we consider our primary local competitors to be Mail.ru, Rambler and Google.

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