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网站简介:searchengineguide——Learn common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A free resource for small business..
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searchengineguide——Learn common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A free resource for small business.

searchengineguide,news——Good workout music?
fro m Matt Cutts: Gadgets, Google, and SEO   July 27, 2009

Okay, so I registered for a sprint triathlon (400m swim, 11 mile bike, 3.1 mile run) in August. Maybe that will turn out to be a really stupid idea, but I'm going to see if I can at least finish. So I need some good workout music, because ..
Google Analytics seminar in India
fro m Inside AdWords   July 24, 2009

For those of you reading the blog in India, we're hosting a Google Analytics Conversion University Seminar at the Google Gurgaon, India office on August 8th, 2009. Google Conversion University is an open event for anyone interested in learn..
Location extensions, a new way to run local ads
fro m Inside AdWords   July 24, 2009

Today, we'd like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to "extend" your AdWords campaigns by dynamically attaching your business address to your ads. This new feature will be..
Now We're Really Tweeting
fro m Google Analytics Blog   July 24, 2009

A few weeks ago , we mentioned some Google Analytics and Website Optimizer focused tweets that you can follow. Well now, as you can see if you glance over to the "Subscribe" section on the right, we've got an official Google Analytics Twit..
Twitter 101 for Business Released
fro m Maria Reyes-McDavis | Web Success Diva   July 24, 2009

Twitter announced yesterday, the release of a special guide for business, Twitter 101 . The special, online guide is written by Twitter and Sarah Milstein — and to my surprise it's a valuable resource for anyone looking at Twitter as..
Mobile Coupons Offer Multiple Benefits
fro m Search Engine Watch   July 24, 2009

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. ...
Is Yellow Journalism the New Color of Content?
fro m Search Engine Watch   July 24, 2009

There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. ...
Inside...Google Ad Manager
fro m Inside AdSense   July 23, 2009

In March 2008, we launched Google Ad Manager, our ad management solution for publishers with small direct sales teams. Following the rapid growth of this product, we're excited to announce that we're now devoting a new blog to Ad Manager at..
Geo-Targeting Isn't Just for Local Businesses Anymore
fro m Search Engine Watch   July 23, 2009

Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC ..
Link Marketing Opportunities in Your Backyard
fro m Search Engine Watch   July 23, 2009

You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? ...
Conversion Optimizer is now available to more campaigns
fro m Inside AdWords   July 22, 2009

We're excited to announce that Conversion Optimizer , an AdWords CPA (cost per acquisition) bidding feature is available to more campaigns. Any campaign with at least 15 conversions in the last 30 days is now eligible to use Conversion Opt..
3 out of 5 Search Influence Employees Don’t Even Own a Print Phone Book
fro m Website Promotion is not Voodoo   July 22, 2009

In conversation one day, I mentioned to Will that for what we charge some of our clients, I can put a real value on it when I compare it to yellow pages spending.  And what I mean by that is for what a plastic surgeon or a dentist or a wed..
Baidu -- A Sleeping Giant Awakens
fro m Search Engine Watch   July 22, 2009

Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevanc..
Your Baby Is Ugly
fro m Search Engine Watch   July 22, 2009

After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. ...
Using Google Analytics to determine your Demographic Bidding strategy
fro m Google Analytics Blog   July 21, 2009

One of the coolest new features in Google AdWords is the ability to target different demographics using demographic bidding. This allows you to adjust your bidding strategy based on your target audience and how each demographic group conve..


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